The global artificial intelligence in sports market size was US$ 1.8 billion in 2021. The global artificial intelligence in sports market size is forecast to reach US$ 19.9 billion by 2030, growing at a compound annual growth rate (CAGR) of 30.4% during the forecast period from 2022 to 2030.

Several areas of sports are using artificial intelligence, including post-game analysis, in-game activity, and fan experiences. Players are also using the technology to enhance their performance. A number of apps, including HomeCourt, ESPN Player, and MaxOne (M1) AI SmartCoach, use computer vision and machine learning to assess basketball players' skills and help them improve. Further, athletes can use these performance metrics to learn where their highest potential lies and where they still need to improve.

Factors Influencing Market Growth

• An increase in demand for players' statistics monitoring and tracking, along with chatbots and virtual assistants used to interact with fans, contribute to the growth of the global artificial intelligence in sports market.
• A rise in demand for real-time data analytics positively impacts global market growth.
• High implementation and maintenance costs, coupled with a lack of trained & skilled professionals, may slow down the global market growth.
• The growing demand for AI for making future predictions is forecast to provide lucrative opportunities for the global artificial intelligence in sports market expansion over the forecast period.

Impact Analysis of COVID-19

COVID-19's outbreak positively impacted the global artificial intelligence in sports market growth. Virtual contact sports have gained in popularity because fans are experiencing them first hand. As a result of increased COVID-19 cases, most sports stadiums limited the number of viewers in adopting virtual spectatorship. Additionally, AI-powered equipment allows for live streaming of sports events without the need for a camera operator. Furthermore, it was capable of generating statistical models, tactical analyses, and predictive analytics so coaches could maximize the ability of their players.

Regional Insights

North America dominated artificial intelligence in sports market in 2021 and is forecast to maintain its position during the forecast period. As a result of the increasing use of AI by major sports such as basketball, baseball, football, and tennis. 

The Asia Pacific region is forecast to grow significantly over the forecast period. This is due to countries such as China investing heavily in AI technology. In addition, the increase in global sports competition for a higher position drives the artificial intelligence in sports market size.

Leading Competitors

The leading prominent companies profiled in the global artificial intelligence in sports market are:

• Catapult Group International Limited
• Facebook Incorporated
• IBM Corporation
• Microsoft Corporation
• Salesforce.com Incorporated
• SAP SE
• SAS Institute Incorporated
• Sportradar AG
• Stats Perform
• Trumedia Networks
• Other Prominent Players

Scope of the Report

The global artificial intelligence in sports market segmentation focuses on Component, Deployment Mode, Technology, Application, Game Type, and Region.

Segmentation based on Component

• Software
• Service

Segmentation based on Deployment Mode

• Cloud
• On-premise

Segmentation based on Technology

• Machine Learning
• Natural Language Processing
• Computer Vision
• Data Analytics
• Others

Segmentation based on Application

• Game Planning
• Game Strategies
• Performance Improvement
• Injury Prevention Sports Recruitment
• Others

Segmentation based on Game Type

• Football
• Cricket
• Tennis
• Basketball
• Baseball
• Others

Segmentation based on Region

• North America
• The U.S.
• Canada
• Mexico
• Europe
• Western Europe
• The UK
• Germany
• France
• Italy
• Spain
• Rest of Western Europe
• Eastern Europe
• Poland
• Russia
• Rest of Eastern Europe
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa (MEA)
• UAE
• Saudi Arabia
• South Africa
• Rest of MEA
• South America
• Brazil
• Argentina
• Rest of South America